DATA DRIVEN HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT

DATA DRIVEN HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT

"The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world. A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e...

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Bibliographic Details
Main Authors: Chavez, Tom (Author), O'Hara, Chris (Author), Vaidya, Vivek (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Education 2019
Edition:Print book : English : 1 Edition
Subjects:
Consumer behavior
Computer security
Artificial intelligence
Online Access:Click Here to View Status and Holdings.
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Summary:"The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world. A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies--cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)--we have more data about consumers and their needs, wants, and affinities than ever before.
Item Description:Includes index
Physical Description:xx, 230 pages 24 cm
ISBN:9781260441536

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