The Business of Fashion designing, manufacturing, and marketing
Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Broadway, New York
Bloomsbury Publishing PLC
2020
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. |
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| Physical Description: | xiv, 272 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781501361005 |
The business of fashion designing, manufacuturing, and marketing