Fashion Merchandising Principles and Practice

• Main Author: Clark, James (Author)
• Format: Book
• Language: English
• Published: London Red Globe Press 2021
• Edition: Print book : English : Second edition
• Subjects: Fashion merchandising > Planning
• Online Access: Click Here to View Status and Holdings.

Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain.

Table of Contents:

• PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE.- 1. Fashion Retailing.- 2. Fashion, Business and Product.- 3. The activities of Buying and Merchandising.- 4. Organizing the Buying and Merchandising Function.- PART II: FASHION MERCHANDISING.- 5. Fashion Merchandising: The Prentice Day Case Study.- 6. Fashion Merchandising: Research and Analysis.- 7. Fashion Merchandising: Budgeting.- 8. Fashion Merchandising: Open to Buy.- 9. Fashion Merchandising: Range Planning.- 10. Fashion Merchandising: Sizing, Deliveries and Allocation.- PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT.- 11. Merchandising: A global perspective.- 12. e-Commerce and buying and merchandising.- 13. The merchandiser and the supply chain.- 14. Sustainability and product management.