Storytelling in the Digital Age A Guide for Nonprofits

• Main Author: Campbell, Julia 1977- (Author)
• Format: Book
• Language: English
• Published: Nashville, Tennessee Charity Channel Press 2017
• Edition: Print book : English
• Series: In the trenches
• Subjects: Nonprofit organizations > Marketing > Internet marketing. > United States.; Urban policy > United States; Metropolitan government > United States
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xviii, 200 pages illustrations 23 cm
• ISBN: 9781938077791

Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success. But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign, to ensure that you won't just be spinning your wheels? That's where Storytelling in the Digital Age: A Guide for Nonprofits comes in. Author Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you.