Research Methods in Intercultural Communication A Practical Guide

• Other Authors: Zhu Hua (Editor)
• Format: Book
• Language: English
• Published: Chichester, West Sussex [England] John Wiley 2016
• Edition: Print book : English : First edition
• Series: Guides to research methods in language and linguistics
• Subjects: Intercultural communication > Research; Intercultural communication > Methodology; 05.12 communication processes; LANGUAGE ARTS & DISCIPLINES > General > Linguistics
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvi, 347 pages illustrations 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781118837436

Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. The coverage is broken into three parts, which support students from a project's start to finish. These are: research themes, methodological issues and challenges, and twelve specific methods. The specific methods covered include, among others, Matched-guise Technique, Critical Discourse Analysis, Critical Incident Technique, Virtual Ethnography, Corpus Analysis, Multimodality, and Narrative Analysis. Chapters assist readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions. A global team of experienced scholars and researchers from intercultural communication, anthropology, education, applied linguistics, and communication, explain both established and emerging research methods and analytical tools. With key terms, suggestions for further reading, and research summaries, this is the ideal companion for students embarking on their own research in intercultural communication.