Management of Art Galleries
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, M...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Phaidon Press Limited
2018
©2016 ©2018 |
| Edition: | 3rd edition revised |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical. |
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| Physical Description: | 151 pages illustrations 22 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9780714877754 0714877751 |
Management of Art Galleries