Driving growth through innovation How leading firms are transforming their futures

Driving growth through innovation How leading firms are transforming their futures

For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation pr...

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Bibliographic Details
Main Author: Tucker, Robert B. 1953- (Author)
Format: Unknown
Published: San Francisco Berrett-Koehler Publishers 2008
Subjects:
Technological innovations > Management
Technological innovations > Case studies > Management > United States
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