Driving growth through innovation How leading firms are transforming their futures
For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation pr...
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| Format: | Unknown |
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San Francisco
Berrett-Koehler Publishers
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. |
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| Physical Description: | 224 pages illustrations 23cm |
| Bibliography: | Includes bibliographical references (pages 191-201) and index |
| ISBN: | 9781576754955 |
Creating value from technology innovation leveraging innovation law to secure returns from innovation investment