The Accidental Library Marketer

• Main Author: Dempsey, Kathy 1965-
• Format: Book
• Language: English
• Published: Medford, N.J Information Today 2009
• Subjects: Libraries > Marketing; Libraries > ublic relations.; Libraries
• Online Access: Click Here to View Status and Holdings.

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z...

Table of Contents:

• How and why people become accidental marketers
• Starting with the basics of communication
• Assessing your current situation
• Using demographic, geographic, and census data
• What marketing experts think is most important
• Getting administrators, managers, and staff to buy in
• Making evidence-based decisions with administrators
• Don't shy away from statistics
• Understanding the cycle of true marketing
• Writing your formal plans
• Basic rules for producing good promotional materials
• Getting the message out
• Using your website for public relations and outreach
• Finally, the fun stuff.