The Accidental Library Marketer

The Accidental Library Marketer

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z...

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Bibliographic Details
Main Author: Dempsey, Kathy 1965-
Format: Book
Language:English
Published: Medford, N.J Information Today 2009
Subjects:
Libraries > Marketing
Libraries > ublic relations.
Libraries
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
090 0 0 |a Z716.3  |b .D425 2009 
100 1 # |a Dempsey, Kathy  |d 1965- 
245 1 0 |a The Accidental Library Marketer  |c Kathy Dempsey 
264 # 1 |a Medford, N.J  |b Information Today  |c 2009 
264 # 4 |c ©2009 
300 # # |a xvi, 294 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
505 1 # |a How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. 
520 # # |a The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion. 
546 # # |a In English 
650 # 0 |a Libraries  |x Marketing 
650 # 0 |a Libraries  |x ublic relations. 
650 # 0 |l Libraries 
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