Principles of Advertising & IMC

Principles of Advertising & IMC

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with bus...

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Bibliographic Details
Main Author: Duncan, Tom (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin 2005
©2005
Edition:Second Edition
Subjects:
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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