DIGITAL ENTREPRENEURSHIP

• Main Author: Allen Jonathan P. (Author)
• Format: Book
• Language: English
• Published: New York Routledge, Taylor & Francis Group 2019
• Edition: Print book : English : First edition
• Subjects: Information technology > Economic aspects.; Entrepreneurship; Internet service providers
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: x, 249 pages 24 cm
• ISBN: 9781138583696

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space