BUSINESS MODEL INNOVATION Concepts, Analysis And Cases

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated...

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Bibliographic Details
Main Author: Afuah, Allan (Author)
Format: Book
Language:English
Published: New York, NY Routledge Taylor 2019
Edition:Second Edition
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Online Access:Click Here to View Status and Holdings.
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Summary:Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
Item Description:Earlier edition: 2014
Physical Description:306 pages Illustrations 26 cm
ISBN:9781138330528