Fashion Retailing From Managing to Merchandising
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and aga...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Bloomsbury Visual Arts
2019
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| Edition: | Print book : English |
| Series: | Basics fashion management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Fundamentals of retail buying with merchandising math
Marketing Fashion Strategy, Branding and Promotion
