Fashion Retailing From Managing to Merchandising

Fashion Retailing From Managing to Merchandising

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and aga...

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Bibliographic Details
Main Author: Koumbis, Dimitri (Author)
Format: Book
Language:English
Published: New York, NY Bloomsbury Visual Arts 2019
Edition:Print book : English
Series:Basics fashion management
Subjects:
Fashion merchandising
Basics fashion management
Retail trade
Online Access:Click Here to View Status and Holdings.
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