Fashion Retailing From Managing to Merchandising
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and aga...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Bloomsbury Visual Arts
2019
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| Edition: | Print book : English |
| Series: | Basics fashion management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. |
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| Item Description: | Silibus PTAR-FSG (TXL520)_MESY.8 |
| Physical Description: | 190 pages illustrations (colour) 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781350124813 |
Fundamentals of retail buying with merchandising math 
Marketing Fashion Strategy, Branding and Promotion