RESEARCH METHODS FOR BUSINESS STUDENTS

RESEARCH METHODS FOR BUSINESS STUDENTS

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"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are...

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Bibliographic Details
Main Authors: Saunders, Mark N. K. (Author), Lewis, Philip 1945- (Author), Thornhill, Adrian (Author)
Format: Book
Language:English
Published: New York Pearson Education Limited 2019
2019
Edition:Eighth edition
Subjects:
Business > Research
Business > Research > Data Processing
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Publisher's acknowledgements
  • Business and management research, reflective diaries and the purpose of this book
  • Formulating and clarifying the research topic
  • Critically reviewing the literature
  • Understanding research philosophy and approaches to theory development
  • Formulating the research design
  • Negotiating access and research ethics
  • Selecting samples
  • Utilising secondary data
  • Collecting data through observation
  • Collecting primary data using research interviews and research diaries
  • Collecting primary data using questionnaires
  • Analysing data quantitatively
  • Analysing data qualitatively
  • Writing and presenting your project report
  • Bibliography
  • Appendices
  • Glossary
  • Index.

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