Essentials of Entrepreneurship and Small Business Management
Entrepreneurship has become a major force in the global economy. Policy makers across the world are discovering that economic growth and prosperity lie in the hands of entrepreneurs -- those dynamic, driven men and women who are committed to achieving success by creating and marketing innovative, cu...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2008
©2008 |
| Edition: | Edition 5 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Entrepreneurship has become a major force in the global economy. Policy makers across the world are discovering that economic growth and prosperity lie in the hands of entrepreneurs -- those dynamic, driven men and women who are committed to achieving success by creating and marketing innovative, customer-focused new products and services. Not only are these entrepreneurs creating economic prosperity, but many of them are also striving to make the world a better place in which to live. Those who possess this spirit of entrepreneurial leadership will continue to lead the economic revolution that has proved time and again its ability to raise the standard of living for people everywhere |
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| Physical Description: | xvi, 728 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references (pages 681-704) and indexes |
| ISBN: | 9780131579439 0131579436 |
Essentials of entrepreneurship and small business management