SOCIAL MEDIA MARKETING
Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing wa...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Sage Publications Limited
2018
©2018 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Tuten, Tracy L. |e author |
| 245 | 1 | 0 | |a SOCIAL MEDIA MARKETING |c Tracy L. Tuten and Micheal R. Solomon |
| 264 | # | 1 | |a London |b Sage Publications Limited |c 2018 |
| 264 | # | 1 | |c ©2018 |
| 300 | # | # | |a xxi, 423 pages |b Illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Include Indexes |
| 520 | # | # | |a Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives |
| 526 | 0 | # | |a DGMXXX |b BA252 |5 FBM |
| 526 | 0 | # | |a Strategic Digital Marketing |b Bachelor of Business Administration (Hons.) Digital Marketing |5 Faculty of Business and Management |
| 526 | 0 | # | |a IMCXXX |b IM110 |5 IM |
| 526 | 0 | # | |a Social Media Literacy |b Diploma in Information Management |5 Faculty of Information Management |
| 650 | # | 0 | |a Internet marketing |
| 650 | # | 0 | |a Social networks |x Economic aspects |
| 650 | # | 0 | |a Social media |x Economic aspects |
| 700 | 1 | # | |a Solomon, Michael R. |e author |
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Social media marketing