SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

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Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing wa...

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Bibliographic Details
Main Authors: Tuten, Tracy L. (Author), Solomon, Michael R. (Author)
Format: Book
Language:English
Published: London Sage Publications Limited 2018
©2018
Subjects:
Internet marketing
Social networks > Economic aspects
Social media > Economic aspects
Online Access:Click Here to View Status and Holdings.
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520 # # |a Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives 
526 0 # |a DGMXXX  |b BA252  |5 FBM 
526 0 # |a Strategic Digital Marketing  |b Bachelor of Business Administration (Hons.) Digital Marketing  |5 Faculty of Business and Management 
526 0 # |a IMCXXX  |b IM110  |5 IM 
526 0 # |a Social Media Literacy  |b Diploma in Information Management  |5 Faculty of Information Management 
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650 # 0 |a Social media  |x Economic aspects 
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