SOCIAL MEDIA MARKETING

• Main Authors: Tuten, Tracy L. (Author), Solomon, Michael R. (Author)
• Format: Book
• Language: English
• Published: London Sage Publications Limited 2018; ©2018
• Subjects: Internet marketing; Social networks > Economic aspects; Social media > Economic aspects
• Online Access: Click Here to View Status and Holdings.
• Item Description: Include Indexes
• Physical Description: xxi, 423 pages Illustrations 23 cm
• ISBN: 9781526423870

Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives