Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts Harvard Business Review Press 2015
Edition:	Expanded ed.
Subjects:	New products Market segmentation
Online Access:	Click Here to View Status and Holdings.
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008	200824 2015 XXU #g# ##000 \|#eng#D
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100	1	#	\|a Kim, W. Chan. \|e author
245	1	0	\|a Blue ocean strategy \|b how to create uncontested market space and make the competition irrelevant \|c W. Chan Kim, Renée Mauborgne
250	#	#	\|a Expanded ed.
264	#	1	\|a Boston, Massachusetts \|b Harvard Business Review Press \|c 2015
264	#	4	\|c @2015
300	#	#	\|a xxviii, 287 p. \|b ill. \|c 24 cm.
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a Strategic Management \|b Bachelor of Business Administration (Honors) Islamic Banking \|5 Faculty Business Management
526	0	#	\|a MGT657 \|b BM249 \|5 BM
526	0	#	\|a MGT657 \|b BM224 \|5 BM
526	0	#	\|a Strategic Management \|b Bachelor of Business Administration (Honors) Operations Management \|5 Faculty Business Management
650	#	0	\|a New products
650	#	0	\|a Market segmentation
654	#	#	\|a a Mauborgne, Renée
700	1	#	\|a Mauborgne, Renée \|e author
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