Business Analytics Methods, Models, and Decisions

Business Analytics Methods, Models, and Decisions

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Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytic...

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Bibliographic Details
Main Author: Evans, James R. (Author)
Format: Book
Language:English
Published: Boston Pearson College Division 2016
Edition:SECOND EDITION
Subjects:
Business Analytics
Business planning
Strategic planning
Industrial management > Statistical methods
Online Access:Click Here to View Status and Holdings.
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Summary:Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
Physical Description:xxvi, 650 pages illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780321997821

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