Events Management An Introduction
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It in...
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2018
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. |
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| Item Description: | "Chapter 6 © 2018 Robert Wilson"--T.p. verso. |
| Physical Description: | xxi, 439 pages illustrations color 26 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781138907041 9781138907058 |
Events Management An Introduction