Events Management An Introduction

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It in...

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Bibliographic Details
Main Authors: Bladen, Charles (Author), Kennell, James (Author), Abson, Emma (Author), Wilde, Nick (Author)
Format: Book
Language:English
Published: New York Routledge 2018
Edition:Second Edition
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Summary:Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
Item Description:"Chapter 6 © 2018 Robert Wilson"--T.p. verso.
Physical Description:xxi, 439 pages illustrations color 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781138907041
9781138907058