PROMOTIONAL CULTURE AND CONVERGENCE Markets, Methods, Media
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.
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| Format: | Book |
| Language: | English |
| Published: |
Milton Park, Abingdon, Oxon
Routledge
2013
©2013 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising, promotion, and new media
