PROMOTIONAL CULTURE AND CONVERGENCE Markets, Methods, Media

PROMOTIONAL CULTURE AND CONVERGENCE Markets, Methods, Media

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.

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Bibliographic Details
Other Authors: Powell, Helen (Editor)
Format: Book
Language:English
Published: Milton Park, Abingdon, Oxon Routledge 2013
©2013
Subjects:
Internet advertising
Interactive marketing
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780415672801  |q paperback 
020 # # |a 9780415672795  |q hardcover 
040 # # |a DLC  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF6146.I58  |b P76 2013 
245 0 0 |a PROMOTIONAL CULTURE AND CONVERGENCE  |b Markets, Methods, Media  |c Edited by Helen Powell 
264 # 1 |a Milton Park, Abingdon, Oxon  |b Routledge  |c 2013 
264 # 1 |c ©2013 
300 # # |a x, 238 pages  |b illustrations  |c 24 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index. 
520 # # |a The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. 
526 0 # |a FMA541  |b FF236  |5 FF 
526 0 # |a RISK AND CRISIS IN ARTS MANAGEMENT  |b Bachelor Of Creative Industries (Hons) Arts Management  |5 Faculty of Film Theatre and Animation 
526 0 # |a FMP534  |b CAFF237  |5 FF 
526 0 # |a Risk And Crisis Management In Film Production Management  |b Bachelor of Creative Industry Management (Honors) Film Production  |5 Faculty of Film Theatre and Animation 
650 # 0 |a Internet advertising 
650 # 0 |a Interactive marketing 
650 # 0 |a Branding (Marketing) 
700 1 # |a Powell, Helen  |e editor 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=962474 

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