PROMOTIONAL CULTURE AND CONVERGENCE Markets, Methods, Media

PROMOTIONAL CULTURE AND CONVERGENCE Markets, Methods, Media

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.

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Bibliographic Details
Other Authors: Powell, Helen (Editor)
Format: Book
Language:English
Published: Milton Park, Abingdon, Oxon Routledge 2013
©2013
Subjects:
Internet advertising
Interactive marketing
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.
Physical Description:x, 238 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780415672801
9780415672795

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