Cutlip and Center's effective public relations

Cutlip and Center's effective public relations

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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

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Bibliographic Details
Main Authors: Broom, Glen M. (Author), Sha, Bey-Ling (Author)
Format: Book
Language:English
Published: Boston Pearson 2013
©2013, 2009, 2006, 2000, 1994
Subjects:
Public relations
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