CRYSTALLIZING PUBLIC OPINION
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public rela...
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| Format: | Book |
| Language: | English |
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Brooklyn, N.Y.
Ig Pub.
2011
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| Online Access: | Click Here to View Status and Holdings. |
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Researching the public opinion environment theories and methods