How to Market Books
Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2019
©2019 |
| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2020711151833 | ||
| 008 | t2019 NYU a## ##001 #deng|D | ||
| 020 | # | # | |a 9781138597259 |q paperback |
| 020 | # | # | |a 9780815352761 |q hardcover |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a Z285.6 |b .B384 2019 |
| 100 | 1 | # | |a Baverstock, Alison |e author |
| 245 | 1 | 0 | |a How to Market Books |c Alison Baverstock and Susannah Bowen |
| 250 | # | # | |a Sixth edition |
| 264 | # | 1 | |a New York |b Routledge |c 2019 |
| 264 | # | 1 | |c ©2019 |
| 300 | # | # | |a xxv, 482 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index. |
| 520 | # | # | |a Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. |
| 526 | 0 | # | |a IML601 |b IM244 |5 IM |
| 526 | 0 | # | |a Publication and Production of Information Materials |b BACHELOR OF INFORMATION SCIENCE (HONS) LIBRARY MANAGEMENT |5 Faculty of Information Management |
| 650 | # | 0 | |a Books |x Marketing |
| 650 | # | 0 | |a Books |x Internet marketing |
| 700 | 1 | # | |a Bowen, Susannah |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=962366 |
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How to Market Books