How to Market Books

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.

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Bibliographic Details
Main Authors: Baverstock, Alison (Author), Bowen, Susannah (Author)
Format: Book
Language:English
Published: New York Routledge 2019
©2019
Edition:Sixth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a How to Market Books  |c Alison Baverstock and Susannah Bowen 
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504 # # |a Includes bibliographical references and index. 
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526 0 # |a IML601  |b IM244  |5 IM 
526 0 # |a Publication and Production of Information Materials  |b BACHELOR OF INFORMATION SCIENCE (HONS) LIBRARY MANAGEMENT  |5 Faculty of Information Management 
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650 # 0 |a Books  |x Internet marketing 
700 1 # |a Bowen, Susannah  |e author 
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