How to Market Books

How to Market Books

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Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.

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Bibliographic Details
Main Authors: Baverstock, Alison (Author), Bowen, Susannah (Author)
Format: Book
Language:English
Published: New York Routledge 2019
©2019
Edition:Sixth edition
Subjects:
Books > Marketing
Books > Internet marketing
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.
Physical Description:xxv, 482 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781138597259
9780815352761

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