Small Business Management LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES

• Main Authors: Longenecker, Justin G. (Author), Petty, J. William (Author), Palich, Leslie E. (Author), Hoy, Frank (Author)
• Format: Book
• Language: English
• Published: Mason, OH Cengage Learning 2020
• Edition: 19e
• Subjects: Small business > Management; Entrepreneurship; New business enterprises > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxii, 598 pages illustrations color 29 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9780357039410

Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.