Titik Puncak Bagaimana Sesuatu yang Kecil Dapat Membuat Perubahan Yang Besar

• Main Author: Gladwell, Malcolm (Author)
• Other Authors: Shamsiah Md. Saad (Translator)
• Format: Book
• Language: Malay
• Published: Kuala Lumpur Institut Terjemahan dan Buku Malaysia (ITBM) 2013
• Subjects: Social Psychology; Contagion (social psychology); Causation
• Online Access: Click Here to View Status and Holdings.

 Gladwell defines the Stickiness Factor as the quality that compels people to pay close, sustained attention to a product, concept, or idea. Stickiness is hard to define, and its presence or absence often depends heavily on context. Often, the way that the Stickiness Factor is generated is unconventional, unexpected, and contrary to received wisdom. The concept that Gladwell terms the Power of Context is enormously important in determining whether a particular phenomenon will tip into widespread popularity. Even minute changes in the environment can play a major factor in the propensity of a given concept attaining the tipping point. Also, Gladwell defines the term context very broadly, discussing the implications of small variations in social groups and minor changes in a neighborhood or community environment as shifts that can cause a new idea to tip.