Techniques for marketing new products
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1957
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 308 p. 23 cm |
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| ISBN: | T000029863 |
Planning and control of new product marketing