BORN TO SERVE, BUILT TO LAST THE PERNAMA STORY: SECRETS OF MALAYSIA'S HOME-GROWN RETAIL CHAIN
PERNAMA started in 1983 when the Prime Minister Tun Dr Mahathir Mohamad thought that Malaysians should be in charge of a corporation like the NAAFI (Navy, Armed and Air Force Institutes) that has direct involvement with the military. From those days Malaysia embark on Malaysianisation directive and...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Klang, Selangor
Perwira Niaga Malaysia (PERNAMA)
2015
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | PERNAMA started in 1983 when the Prime Minister Tun Dr Mahathir Mohamad thought that Malaysians should be in charge of a corporation like the NAAFI (Navy, Armed and Air Force Institutes) that has direct involvement with the military. From those days Malaysia embark on Malaysianisation directive and Malaysia's schism with the British, Pernama soon embarked on their 30 year journey that eventually saw them successfully manage five Mutiara complexes, 15 Lamaniaga complexes, 73 Pernama shops, 29 eateries, four petrol stations, 153 family stores and 595 shoplots. |
|---|---|
| Physical Description: | xi, 134 pages colour illustrations 23cm |
| ISBN: | 9789671314210 967131421X 9789671314227 9671314228 |
BORN TO SERVE, BUILT TO LAST THE PERNAMA STORY : SECRET OF MALAYSIA'S HOME-GROWN RETAIL CHAIN 
Essentials of retailing