Applications in Basic Marketing Clippings from the Popular Business Press

Applications in Basic Marketing Clippings from the Popular Business Press

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This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999.

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Bibliographic Details
Main Authors: Perreault, Jr., William D. (Author), McCarthy, E. Jerome (Author)
Format: Book
Language:English
Published: United States Irwin Professional Publishing 1995
Subjects:
Marketing > Management
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Basic marketing a global-managerial approach

Basic marketing a global-managerial approach by Perreault, William D

Published 2005
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