Applications in Basic Marketing Clippings from the Popular Business Press

This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999.

Saved in:

Bibliographic Details
Main Authors:	Perreault, Jr., William D. (Author), McCarthy, E. Jerome (Author)
Format:	Book
Language:	English
Published:	United States Irwin Professional Publishing 1995
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000#i 4501
001	wils-958685
005	2020031112224
008	200206s1995 XXU ag #0 0 #eng D
020	#	#	\|a 9780256188349 \|q paperback
040	#	#	\|a BNM \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.13 \|b P477 1995
100	0	#	\|a Perreault, Jr., William D. \|e author
245	0	0	\|a Applications in Basic Marketing \|b Clippings from the Popular Business Press \|c William D. Perreault, Jr. and E. Jerome McCarthy
264	#	1	\|a United States \|b Irwin Professional Publishing \|c 1995
300	#	#	\|a vi, 213 pages \|b illustration \|c 25cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
520	#	#	\|a This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999.
546	#	#	\|a Text in English
650	#	#	\|a Marketing \|x Management
700	0	#	\|a McCarthy, E. Jerome \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=958685
998	#	#	\|a 00264#1a002.8.2\|\|00264#1b002.8.4\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00520##a007.2\|\|00520##b007.2\|\|00546##a006.11\|\|