Applications in Basic Marketing Clippings from the Popular Business Press

This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999.

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Bibliographic Details
Main Authors:	Perreault, Jr., William D. (Author), McCarthy, E. Jerome (Author)
Format:	Book
Language:	English
Published:	United States Irwin Professional Publishing 1995
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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