RACE AND GENDER IN ELECTRONIC MEDIA Content, Context, Culture

• Other Authors: Lind, Rebecca Ann
• Format: Book
• Language: English
• Published: New York Routledge, Taylor & Francis Group 2016
• Subjects: Minorities in mass media; Race relations in mass media; Sex role in mass media
• Online Access: Click Here to View Status and Holdings.

 This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.