Theory of the Hashtag

• Main Author: Bernard, Andreas , 1969- (Author)
• Format: Book
• Language: English
• Published: Cambridge, UK Polity 2019
• Edition: Print book : English : English edition
• Subjects: Hashtags (Metadata); Social media; Aktivismus; Langage et Internet
• Online Access: Click Here to View Status and Holdings.

A short book about the most prominent sign of our times. The simple ` sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organised and amplified around common b...

Table of Contents:

• A sign of the times
• Hashtags and the dispersion of statements
• The biography of a symbol
• Where was the keyword before the hashtag?
• Venues of the hashtag 1 : political activitsm
• Venues of the hashtag 2 : marketing
• Empowering and leveling.