Theory of the Hashtag

Theory of the Hashtag

A short book about the most prominent sign of our times. The simple ` sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organised and amplified around common b...

Full description

Saved in:
Bibliographic Details
Main Author: Bernard, Andreas , 1969- (Author)
Format: Book
Language:English
Published: Cambridge, UK Polity 2019
Edition:Print book : English : English edition
Subjects:
Hashtags (Metadata)
Social media
Aktivismus
Langage et Internet
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-957997
005 202042171438
008 t2019 -US #g# ##000 #beng#D
020 # # |a 9781509538942  |q hardback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
041 0 # |a English 
090 0 0 |a P302.37  |b .B47 2019 
100 1 # |a Bernard, Andreas ,  |d 1969-  |e author 
245 0 0 |a Theory of the Hashtag  |c Andreas Bernard ; translated by Valentine A. Pakis 
250 # # |a Print book : English : English edition 
264 # 1 |a Cambridge, UK  |b Polity  |c 2019 
264 # 4 |c ©2019 
300 # # |a v, 102 pages  |c 20 cm 
336 # # |a rdacontent  |2 text 
337 # # |a rdamedia  |2 unmediated 
338 # # |a rdacarrier  |2 volume 
500 # # |a Biasa FKPM 
500 # # |a "First published in German as Das Diktat des Hashtags. Über ein Prinzip der aktuellen Debattenbildung. © S. Fischer Verlag GambH, Frankfurt am Main, 2018"--Title page verso. 
504 # # |a Includes bibliographical references 
505 0 # |a A sign of the times -- Hashtags and the dispersion of statements -- The biography of a symbol -- Where was the keyword before the hashtag? -- Venues of the hashtag 1 : political activitsm -- Venues of the hashtag 2 : marketing -- Empowering and leveling. 
520 # # |a A short book about the most prominent sign of our times. The simple ` sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organised and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the `MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the ` sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. 
546 # # |a In English 
650 # # |a Hashtags (Metadata) 
650 # # |a Social media 
650 # # |a Aktivismus 
650 # # |a Langage et Internet 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=957997 
964 # # |c BOK  |d 01 

Similar Items