Studying Digital Media Audiences Perspectives from Australasia

• Other Authors: Craig Hight (Editor), Ramaswami Harindranath (Editor)
• Format: Book
• Language: English
• Published: New York Routledge 2019
• Edition: Print book : English
• Series: Routledge studies in new media and cyberculture, 35
• Subjects: Mass media > Audiences > Australia; Mass media > Audiences > New Zealand; Digital media > Social aspects > Australia
• Online Access: Click Here to View Status and Holdings.

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of '...

Table of Contents:

• Introduction: studying digital media audiences
• User-led transnationalism, big data and the world wide web / Adrian Athique
• Audiences and australian media policy: the relevance of George Gerbner / Andy Ruddock
• Locating mobile media audiences: in plain view with Pokémon GO / Gerard Goggin
• Social media, radicalization and extremist violence: challenges for research / Ramaswami Harindranath
• Audiencing through social media / Darryl Woodford, Katie Prowd, and Axel Bruns
• The challenges of using YouTube as a data resource / Craig Hight
• You tried!: failure in a university social network site / Erika Pearson and A.C.M. Modal
• Beyond "the profile": multiple qualitative methods for researching Facebook drinking cultures / Ian Goodwin, Christine Griffin, Antonia Lyons and Tim McCreanor
• Ambient liveness: searchable audiences and second screens / Michele Zappavigna
• Teaching with Twitter: a case study in the practice of audiencing / Sue Turnbull and Christopher Moore
• Migrants and mediatization: three generations of Dutch migrants to Aotearoa / New Zealand / Joost de Bruin.