THE GLOBAL PUBLIC RELATIONS HANDBOOK THEORY, RESEARCH, AND PRACTICE

• Other Authors: Sriramesh, Krishnamurthy (Editor), Vercic, Dejan (Editor)
• Format: Book
• Language: English
• Published: London, United Kingdom Routledge 2020
• Edition: Print book : English : Third edition
• Subjects: Public relations > Handbooks, manuals, etc > Cross-cultural studies; Intercultural communication > Handbooks, manuals, etc; Business and Management
• Online Access: Click Here to View Status and Holdings.

 In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.