THE CATALYST How to Change Anyone's Mind
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Cou...
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| Format: | Book |
| Language: | English |
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New York, NY
SIMON & SCHUSTER
2020
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| Edition: | Print book : English : First Simon & Schuster hardcover edition |
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| Online Access: | Click Here to View Status and Holdings. |
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Persuasion how opinions and attitudes are changed