THE CATALYST How to Change Anyone's Mind

• Main Author: Berger, Jonah (Author)
• Format: Book
• Language: English
• Published: New York, NY SIMON & SCHUSTER 2020
• Edition: Print book : English : First Simon & Schuster hardcover edition
• Subjects: Change (Psychology); Persuasion (Psychology); BUSINESS & ECONOMICS > Decision-Making & Problem Solving
• Online Access: Click Here to View Status and Holdings.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Cou...

Table of Contents:

• Reactance
• Endowment
• Distance
• Uncertainty
• Corroborating evidence
• Epilogue
• Acknowledgments
• Appendix. Active listening ; Applying freemium ; Force field analysis.