THE CATALYST How to Change Anyone's Mind

THE CATALYST How to Change Anyone's Mind

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Cou...

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Bibliographic Details
Main Author: Berger, Jonah (Author)
Format: Book
Language:English
Published: New York, NY SIMON & SCHUSTER 2020
Edition:Print book : English : First Simon & Schuster hardcover edition
Subjects:
Change (Psychology)
Persuasion (Psychology)
BUSINESS & ECONOMICS > Decision-Making & Problem Solving
Online Access:Click Here to View Status and Holdings.
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505 0 # |a Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis. 
520 # # |a Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" 
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