JUGAAD INNOVATION THINK FRUGAL, BE FLEXIBLE, GENERATE BREAKTHROUGH GROWTH

JUGAAD INNOVATION THINK FRUGAL, BE FLEXIBLE, GENERATE BREAKTHROUGH GROWTH

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the...

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Bibliographic Details
Main Authors: Radjou, Navi (Author), Prabhu, Jaideep C. (Author), Ahuja, Simone (Author)
Format: Book
Language:English
Published: San Francisco, CA John Wiley 2012
Edition:First edition
Subjects:
Technological innovations > Case studies
Adaptability (Psychology)
Online Access:Click Here to View Status and Holdings.
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