Applications in Basic Marketing Clippings from the Popular Business Press
This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999.
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
United States
Irwin Professional Publishing
1995
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | This volume presents a collection of readings on marketing gathered from the popular press during 1998 and 1999. |
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Physical Description: | vi, 213 pages illustration 25cm |
ISBN: | 9780256188349 |