The Business of Gamification A Critical Analysis
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on t...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge Taylor & Francis Group
2016
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| Series: | Routledge Advances in Management and Business Studies
65 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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