The ride of a lifetime lessons in creative leadership from 15 years as CEO of the Walt Disney Company

• Main Author: Iger, Robert (Author)
• Format: Book
• Language: English
• Published: London Bantam Press 2019
• Subjects: Leadership; Success in business; Executives > Biography > United States; Motion picture studios > United States
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xxiii, 246 pages color illustrations 24 cm
• ISBN: 9781787630475; 1787630471

Robert Iger's visionary leadership of The Walt Disney Company has marked a new era at one of the world's largest media companies, preserving Disney's heritage whilst transforming the business into an agile and disruptive force within the entertainment industry. As the steward of some of the most respected and beloved brands around the globe, Iger's strategic vision focuses on three fundamental pillars- generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets. Building on Disney's rich history of unforgettable storytelling, Iger's acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox, and the landmark opening of Disney's first theme park and resort in Mainland China, have made Disney an industry leader through its creative content offerings across new and multiple platforms. Reflecting on a remarkable career, Iger offers vital lessons on leadership and creativity.