A Manager's Guide To AUDIO-VISUAL PRODUCTION

• Other Authors: Murphy, Shaun (Editor)
• Format: Book
• Language: English
• Published: London Kogan Page 1990
• Subjects: Communication in management
• Online Access: Click Here to View Status and Holdings.

 Most companies use audio-visual aids to improve communication, but seldom are they used well and often detract from the message rather than augmenting it. The purpose of this book is to show how to use audio-visual equipment to best advantage, not simply at the level of basic use, but to demonstrate how it can play an important role in achieving strategic goals through the appropriate choice of systems. Containing contributions from the practitioners in this fast moving area, this guide covers the complete range of apparatus available and the key areas of application, including interactive video, artificial intelligence, desk-top publishing and open learning.