RESEARCH METHODS FOR BUSINESS A Skill-Building Approach Uma Sekaran and Roger Bougie

• Main Authors: Sekaran, Uma (Author), Bougie, Roger (Author)
• Format: Book
• Language: English
• Published: Chichester, UK Wiley 2010
• Edition: Fifth edition
• Subjects: Business > Methodology > Research
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xx, 468 pages : illustrations 25 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9780470744796

Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised.